Visit Alexandria Staff

Todd O’Leary, President & CEO

(703) 652-5362 |  Email Todd O’Leary

Todd is responsible for Visit Alexandria’s vision, goals, culture, data-driven and content-first marketing strategy. Todd works collaboratively with the City, staff, board, members, economic development partners, and the community to maximize the benefits of tourism for the City of Alexandria.

Tom Kaiden, Chief Operating Officer
(703) 652-5361 | Email Tom Kaiden

Tom leads Visit Alexandria’s operations, planning, strategy and business development. Contact him for questions relating to operations, finance, marketing partnerships, community presentations, grants, and human resources.

Claire Mouledoux, Senior Vice President of Communications
(703) 652-5367 | Email Claire Mouledoux

As a member of the senior leadership team, Claire guides organizational vision, goals and strategy. She spearheads new initiatives and leads the team in media relations, social media, web content, visitor guide development, video/photo shoot production and city film office coordination, and advises on event strategies. Be sure to visit the Press Room for the latest information from Alexandria. Advertising sales reps should contact our agency of record, Love Communications, by emailing Austin Miles or Emily Rovello. Our in-house advertising contact is Vice President of Marketing and Research Vito Fiore at (703) 652-5364 or email Vito.

Carla Bascope-Hebble, Vice President of Sales
(703) 652-5378 | Email Carla Bascope-Hebble

Carla leads the Visit Alexandria’s group sales team. Using her well-rounded hospitality experience as a former hotel supplier and buyer, Carla collaborates with organizations to achieve successful events in Alexandria. You can connect with Carla to discuss business opportunities from Virginia and the Northeast along with the international market.  She is an active member of CVB Reps, RHMP, and PCMA’s Capital, Chesapeake and Philly chapters.

Melanie Fallon, Vice President of Member & Visitor Services
Direct: (703) 838-4725 | Visitor Center: (703) 838-5005 | Email Melanie Fallon

Melanie manages Visit Alexandria membership, ensuring that members maximize their benefits, to include marketing, publications, advertising, education and promotions. Melanie also oversees the Alexandria Visitor Center, keeping staff up to date on local events and happenings, seasonal tours, and promotions.  She also coordinates the distribution of Visitor Guides and maps to individuals, members, and groups.

Vito Fiore, Vice President of Marketing & Research
(703) 652-5364| Email Vito Fiore

Vito directs and implements advertising campaigns for Visit Alexandria and manages relationships with its marketing agencies. He also conducts and analyzes primary and secondary tourism industry research on behalf of Visit Alexandria and its membership. Advertising sales reps should contact our agency of record, Love Communications, by emailing Austin Miles or Emily Rovello.

Rebecca Doser, Director of Communications
(703) 652-5363 | Email Rebecca Doser

Rebecca is Visit Alexandria’s liaison with journalists and can help with image requests and story ideas. She manage a breadth of content, aligning tactics across various mediums including media relations, the VisitAlexandria.com website, digital content, promotions, events, annual visitor guide and more. Be sure to visit the Press Room for exciting new information from Alexandria.  Advertising sales reps should contact our agency of record, Love Communications, by emailing Austin Miles or Emily Rovello. Our in-house advertising contact is Visit Alexandria Vice President of Marketing and Research Vito Fiore at (703) 652-5364 or email Vito.

Trisha Meisner, Director of Member Relations
(703) 652-5368 | Email Trisha Meisner

Trisha works with Visit Alexandria’s members to maximize their participation in our marketing programs and promotions, including the Visitor Guide and Map, King Street Trolley advertising, Official Menu Book, Restaurant Weeks, Sidewalk Sale, Black Friday and Small Business Saturday. She is also responsible for helping members manage their content on Visit Alexandria’s website through listings, events and special offers.

Misha Enriquez, Director of Marketing

(703) 652-5365 | Email Misha Enriquez

Misha manages Visit Alexandria’s social media channels and produces video and photo content. She is always on the lookout for events, promotions, and buzzworthy news around Alexandria.

Lilly Mitchell, Senior Business Development Manager
(703) 652-5372 | Email Lilly Mitchell 

Lilly is a member of the Visit Alexandria sales team. Lilly is our business expert in the Association and Corporate Market, where she manages business opportunities from DC, MD, Southeast, Mid-West and West Coast.  Lilly’s hospitality background and passion for Alexandria will ensure that your meeting is successful. Lilly is active with MPI and AMPS. She is ready to share her passion for our destination and show her top places to see when visiting the destination.

Caroline Secrest, Senior Digital Content Manager
(703) 652-5373 | Email Caroline Secrest

Caroline manages Visit Alexandria’s digital content platforms, which includes overseeing all content on the website, planning and coordinating social media content, managing Visit Alexandria’s visual assets and working with external content creators and influencers.

Rhiannon From, Manager of Administration
(703) 865-2153 | Email Rhiannon From

Rhiannon is responsible for Visit Alexandria’s office operations. Her role entails coordinating with internal staff and external vendors to ensure that staff has the resources and office environment to maximize their quality of work-life and productivity.

Visit Alexandria’s staff has completed VisitAble’s disability inclusion training.